Staff

Executive director for USGBC North Texas since 2010, Jonathan Kraatz was hired as the Chapters media and communications strategist and was quickly promoted to more responsible positions within the organization. In 2015, Kraatz was named Interim Executive Director over the formation of USGBC Texas,bringing together green building resources and knowledge from across the state.

He earned a LEED Green Associate credential in 2010 and speaks regularly about the Chapter's mission,LEED, and building sustainability. Kraatz has presented best practices workshops to national audiences for USGBC and was elected to the Board of Directors for the Dallas Fort Worth Association Executives, a chapter of the ASAE, in 2013. He was also named part of Who’s Who in Energy by the Dallas Business Journal in 2012, 2013, and again in 2014. 

In 2015 he was awarded the President's Volunteer Service Award,a premier volunteer awards program encouraging citizens to lead a life of service from the President of the United States, for his efforts with the USGBC Chapter Network Evolution Working Groups.

He holds a degree in Journalism from Texas A&M University and credits being challenged early in his career by great mentors for the flexibility and adaptability that has shaped him as a leader.


Michelle McEuen is a marketing communications professional by trade and entrepreneur at heart. A Business Administration (B.S.) graduate from the University of Texas at Dallas, her interests lie at the intersection of smart business and social entrepreneurship, focusing on holistic, multi-faceted solutions to social problems.

As the Director of Marketing and Communications for USGBC North Texas, Michelle excels at non-profit management, working to improve business operations systems, organizational procedures, the flow of information inside and outside of the organization, and strategic planning and business processes. In her four years of employment with USGBC, Michelle has emphasized stakeholder engagement, education, and community building in crafting marketing strategies tailored to the AEC industries.

Michelle is also the Chief Strategy Officer of After Five. Since founding After Five in 2009, Michelle has grown her boutique agency into a leading consulting practice whose clientele include small business owners, non-profits, and Fortune 500’s. She aims to integrate traditional branding with innovative platforms to create interactive horsepower that delivers real business value across the entertainment, apparel, retail, and consumer goods industries. In most recent years, she has focused on ways in which brands can create high impact opportunities utilizing content and social media marketing.

From grassroots volunteering to executive management, a common thread of strategy and resourcefulness unites her work and demonstrates a capacity to create effective, positive change and empower others.


Executive Committee

Keith Lindemulder is the Environmental Business Development Manager for Nucor Corporation. Headquartered in Charlotte, North Carolina, Nucor is the largest steel producer in the US and is the largest recycler in the Western Hemisphere.

Mr. Lindemulder is a LEED AP BD&C as well as a NAHB Certified Green Professional. He has more than 25 years of experience in the building component and cold-formed steel industries working on projects ranging from single family residential to high rise commercial. He is an active member of the American Iron and Steel Institute’s Construction Sustainability Council.


Scott is privileged to serve as the Chair of the Board of Directors of the U.S. Green Building Council’s Central Texas Balcones Chapter. This chapter includes 72 Texas counties, extending from the Killeen area south to the Valley, including Austin and San Antonio. The Chapter’s Mission is simply to accelerate the sustainable transformation of land development and building practices in Central and South Texas through innovation, advocacy, education, and partnerships. As Chair, he has overseen the expansion of the Texas Green Building Marketplace; a unique internet based resource for green development and construction.

A long and continuous involvement in the health and productivity of the built environment has marked Scott’s career in Florida and Texas. He has served as President of the International Facility Management Association Sun Coast chapter, and helped found and charter the first U.S. Green Building Council chapter in Florida in 2004-2005. The collaboration of these organizations and others jump started the sustainability movement in Florida, and he continues to build these bridges here in Central Texas. Scott’s current position is Director of Education with CORE USA.

He loves playing music and live music performances, as well as cycling the Hill Country.


Tim Murray is the Sustainable Design Leader at WHR Architects and has been the Project Team Administrator on 25 LEED certified projects.  He is co-chair of the AIA-Houston Committee on the Environment. He is also active in the U.S. Green Building Council (USGBC), serving on the South Central Regional Committee, on the Texas Gulf Coast Chapter Board of Directors and on the Texas State Merger Task Force. He previously served as Chair of the USGBC Texas Gulf Coast Chapter in 2006/2007 and served on the USGBC National Chapter Steering Committee and the national LEED Steering Committee during the development of LEED v4. Tim served as Founding Chair of the Greater Houston Partnership, Green Building Subcommittee. He graduated from the University of Houston and serves as Den Leader and Committee Chairman for his sons Cub Scout Pack.

Nicole Ferrini holds degrees in both interior design and architecture from Texas Tech University. It is from that basis in the world of design that Nicole launched her career building better, stronger, more prosperous communities.In 2007, she founded Uncommon LLC as a mechanism to affect positive change within the built environment. The Uncommon concept of Build for life is about creating environments that move with the way we live now and change for the way we will live tomorrow, while always maintaining respect for the rich cultural history that represents where we’ve come from.

Nicole is a founding member of the USGBC Chihuahuan Desert Chapter,Eco El Paso Founding Board Member and member of the Congress for New Urbanism. Through her work with these organizations,Nicole has established herself as a community leader working to raise the bar for design and provoke a new conversation among civic leaders, industry professionals and the community at large.

Most recently, Nicole acted as spearhead for the GRO El Paso Initiative focused on building grass roots resilience at a regional scale with emphasis on issues ranging from climate instability, resource conservation and crisis management to urban development and social justice.


Joseph Riccillo is the El Paso Area Director for Sundt Construction, an ENR top 100 Construction Company specializing in vertical, horizontal and industrial contracts. Prior to 2013, Joseph worked as Vice-President of Operations at a local El Paso construction company and managed building construction for federal, institutional and commercial markets. With over 17 years of experience, he is currently responsible for overseeing business development, planning, budgets and staffing for Sundt’s construction jobs in and around El Paso and Southern New Mexico. 

Joseph believes in playing a role in community and sustainability. He is the immediate past-Chair of the USGBC Chihuahuan Desert Chapter, on the board of directors for Big Brothers Big Sisters (BBBS), former chair of the City of El Paso Landmark Commission among other organizations active in the El Paso community. During 2014 and 2015, he represented the Chihuahuan Desert Chapter to the USGBC Texas Merger Taskforce.  Additionally he served on the USGBC’s national Chapter Network Evolution Working Group which was recognizes with President’s Volunteer Service Award for 2015. He also participates in the sustainability committee for Sundt Construction, a national member of USGBC. 

He received his Bachelor of Science degree in Electrical Engineering and a Master’s Degree in Business Administration from the University of Texas at El Paso and also holds the professional designations of Project Management Professional (PMP) from the Project Management Institute and LEED Accredited Professional (LEED AP) from the U.S. Green Building Council. 



USGBC Texas Chapter is a 501(c)3 non-profit organization. 1909 Woodall Rodgers Freeway, Suite 100, Dallas, TX 75201

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