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Webinar: Making Solar + Storage Work in Texas

  • Tuesday, April 05, 2022
  • 12:00 PM - 1:00 PM
  • Virtual

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WEBINAR: Making Solar + Storage Work in Texas

Tuesday, April 5th, 2022

Virtual Session
12:00 - 1:00 PM 

There has always been an issue with making solar and energy storage projects pencil out in Texas.  Integrated Solar Roof & Virtual Power Plant options change that equation. In this webinar, you will learn about these opportunities and understand how the following uniquely qualified companies shine a new light on solar & storage.

Executives from Aspen Power Partners, sonnen (A Shell New Energies Company), Ivy Energy, and TexEnergy/US-EcoLogic will lead a discussion that will walk you through the dynamics of solar plus storage. And perhaps even more importantly, the discussion will also cover the challenges and questions to consider when evaluating an integrated solar plus storage strategy. 


    About the Speakers:

    Byron Loftin, Executive Director for Aspen Power Partners

    Byron Loftin has 15 years or experience in the energy sector specializing in project development, finance, and tax equity in the C&I space with a focus on roof integrated solar. 

    He has owned (and sold) several companies in the renewable energy space and most recently was the CEO and founder of Noir3 Energy, a national consulting and development firm with a focus on renewable energy applications for the industrial, commercial, multifamily, and single-family real estate market. 

    Geoff Ferrell, Vice President of Virtual Power Projects
    and C&I Project Development for sonnen, Inc.

    Geoff Ferrell leads the sonnen Virtual and C&I project team, designed to create and implement revenue-generating virtual power plant projects across the Americas. Prior to sonnen, he championed significant technological innovations in home building and building science, as CTO of Mandalay Homes, playing a central role in receiving US Department of Energy’s Zero Energy Ready Housing Innovation Award 12 times.

    He has consulted with NREL, PNNL, City of Fort Collins, DOE, and EPA on clean and efficient energy design projects and is recognized for innovation and leadership in the energy management and home building industries with numerous awards from the DOE, EPA, and others

    Logan Carter, Head of Operations for Ivy Energy, Inc.

    Logan Carter is the co-founder of Ivy Energy and specializes in development operations, financial transactions, and legal & policy integration. He has the ability to direct all aspects of project feasibility, specifically in multi-unit renewable energy development.

    Logan brings a total of 19 years of experience in engineering design, development, construction, and project finance. Logan holds a Bachelor of Science in Civil Engineering from the University of Nevada Reno and a Master of Business Administration from the University of San Diego.


    Eric Johnson, Executive Vice President for US EcoLogic & TexEnergy

    Eric Johnson has had an interesting journey to from a career in Broadcasting to managing the Single-Family Home division of US-EcoLogic. 

    This leap of faith did not follow a logical path by any career standard, but nevertheless the team that he gets to work with everyday justifies that weird transition.

    He’s the very proud father of 3 kids. Lives a dreamy life with his wife Janet and their 2 knuckleheaded dogs. There is also a cat. We just don’t talk about it.


    USGBC Texas Chapter is a 501(c)3 non-profit organization. 1801 Royal Lane, Suite 400, Dallas, TX 75229

    Contact us at chapter@usgbctexas.org or at 214-571-9244

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