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Webinar: Beyond Buzzwords - Real Talk for Real Sustainability Results

  • Tuesday, September 09, 2025
  • 12:00 PM - 1:00 PM
  • Virtual

Registration


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Beyond Buzzwords:
Real Talk for Real Sustainability Results


Tuesday, September 9, 2025

Virtual Session 12:00 - 1:00 PM (CT)

About the Presentation:  

In a time when progress in the built environment is urgently needed, the conversation has never been harder to navigate. Between constraints, competing priorities, and partisan noise, the message of sustainable, resilient, and healthy buildings is too often drowned out.

This high-impact webinar arms professionals and policymakers with storytelling strategies and messaging tools that cut through the noise and connect with any audience—whether they’re sustainability champions or skeptics.

Here’s how it works: We’ll tackle 10 questions—the real ones people are asking—about the business case, human impact, and resilience value of green building. At least five will be prepared in advance, while the rest will come directly from participants. This means your challenges, your client conversations, and your communication hurdles will drive the dialogue.

Sample Questions We’ll Explore:

  • For clients who don’t prioritize sustainability, what are compelling reasons to pursue LEED or other certifications?
  • How can we shift owners’ focus from first costs to lifecycle value?

What You’ll Learn:

  • Speak Their Language – Identify client priorities and translate sustainability into clear business advantages that align with their goals.

  • Build the Business Case – Communicate how efficiency, resilience, and resource management directly support economics, stewardship, and business continuity.

  • Plan for the Unplanned – Show how designing for resilience protects infrastructure, operations, and adaptability in an era of extreme weather.

  • Make it Personal – Share the health and productivity benefits of high-performance buildings that reduce healthcare costs and foster a loyal workforce.

Your Call to Action:

Don’t let your message get lost. Join us to sharpen your communication edge, amplify your influence, and ensure that every conversation about the built environment moves us closer to a sustainable, equitable future.

Add Your Question on the Registration Form—and make sure your voice shapes the discussion.

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